The New York New Media Association (NYNMA) was a not-for-profit industry association founded in 1994 to support and promote the new media industry in the New York metro area. At its height NYNMA's membership soared to nearly 8,000 individuals representing 2,500 companies with members representing the entire business spectrum.
In 1997 the organization facilitated the creation of an Angel Investor Program to match promising entrepreneurs with experienced Angel Investors. By the time the Internet boom peaked, the NYNMA Angel Investors Program had provided more than $10 million in seed funding for over 30 new media companies, including content, hardware, software and ASP models.
In January, 2004, the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industry, took over the bulk of NYNMA's operating programs, and the members of the NYNMA Angel Investors Program reformed the angel group as an independent investment organization with an expanded staff and more focused purview. In January of 2004, the 30 members of the former angel program, joined by a considerable number of fellow investors and with the blessing of SIIA, established the New York Angels, and re-dedicated themselves to vigorously investing in early-stage technology and new media companies in the New York City area and accelerating them to market leadership.